Patricia Salas Pineda is Group Vice President of Hispanic Business Strategy for Toyota Motor North America, Inc. (TMA). In her role, Pat is focused on raising Latino's awareness of the Toyota, Lexus, and Scion brands and maintaining Toyota's number on brand position with Hispanics through continued outreach within the Latino community. Pineda brings vast experience to her role having served for ten years as the head of the Toyota USA Foundation and national philanthropy which focuses on vehicle safety, environment, and education. Pineda joined TMA in September 2004 as Group Vice President of Corporate Communications and General Counsel.
Prior to joining TMA, Pineda spent twenty years at New United Motor Manufacturing, Inc. (NUMMI), the corporate joint venture between Toyota Motor Corporation and General Motors Corporation, where she served as vice president of human resources, government, environmental and legal affairs and corporate secretary.
Pineda currently serves on the Board of Directors for Levi Strauss & Company. She is also an Alumni Trustee for the Rand Corporation, Board Chair of the Latino Corporate Directors Association, and a member of the Latinos and Society Advisory Board of the Aspen Institute. Her previous affiliations include the Board of Directors of the New York Restoration Project and the California Air Resources Board.
In 2014, Ms. Pineda was named by People en Español as one of the 25 Most Powerful Latinas. She also received the 2014 Latina Lawyers Bar Association Mary V. Orozco Abriendo Caminos Award. Pineda received a Bachelor of Arts degree from Mills College and a Juris Doctor degree from the University of California at Berkeley.